Search Engine Marketing: Convert Or Bounce?

Search engine marketing is a unique career option most people fall into unexpectedly. For being a new industry, SEM is a niche field within the overarching world of marketing and advertising. Being from a PR and journalism background, I honestly didn’t know exactly what paid search entailed. I knew the world of Google’s back end metrics existed, but never imagined I would work within the … Continue reading Search Engine Marketing: Convert Or Bounce?

3 Categories of Toxic Workplaces

Finding the right job is hard. Finding a job that legitimately meets an individual’s goals and necessities is even harder. Although a job may align well with an employee’s growth potential, salary requests, and schedule requirements, other factors may not add up to equal the perfect career. Relationships with coworkers and upper management have a huge impact on employee happiness, as well as roles and … Continue reading 3 Categories of Toxic Workplaces