Search Engine Marketing: Convert Or Bounce?

Search engine marketing is a unique career option most people fall into unexpectedly. For being a new industry, SEM is a niche field within the overarching world of marketing and advertising. Being from a PR and journalism background, I honestly didn’t know exactly what paid search entailed. I knew the world of Google’s back end metrics existed, but never imagined I would work within the … Continue reading Search Engine Marketing: Convert Or Bounce?